Tips for Starting a Business for Family Caregivers

Launching a business that provides services to family senior caregivers is incredibly rewarding. If you’re thinking about starting a company in this niche, here’s what you need to know, courtesy of At Home Senior Services. We hope that as you read these tips for starting a business for family caregivers that you feel confident in your business decisions going forward.

How to Start a Business in This Market

Starting a business in this market isn’t unlike serving other groups. You’ll need to go through most of the same steps to launch, including:

  • Write a Business Plan
  • Pick a Company Name
  • Select a Business Structure
  • Get an EIN
  • Register Your Company
  • Handle Your Licenses
  • Get Any Required Permits

Types of Services You Could Offer


Many family caregivers experience significant amounts of stress, and many could benefit from a safe, healthy outlet. If you’re properly trained and licensed, offering counseling services could be an ideal way to support this community.


Even if a family caregiver or the senior individual has a car, it may not be ideal for a senior’s changing needs. Since that’s the case, launching a specialty transportation company with wheelchair-accessible vehicles is a solid option.

Food Delivery

While food delivery isn’t necessarily anything new, you could put a spin on traditional options like grocery delivery or meal kits through the mail. For instance, by making fresh, ready-to-cook meals that are also freezer friendly, you could help caregivers and seniors support good nutrition. Plus, you may be able to adapt to certain dietary requirements.


Family caregivers need breaks from time to time. Whether it’s a much-deserved vacation, an illness, or anything else taking them away, it is essential to have a reliable company to turn to for temporary caregivers. By focusing on short-term caregiving services with your business, you’re addressing that critical need.

Choosing the Right Service for Your Business

Which service options are best for your business will depend on several factors. Startup costs are a major consideration. For instance, a transportation business may make purchasing a specialized vehicle a necessity, while offering counseling services if you aren’t trained and licensed means a trip back to school.

Whether you want to work independently or oversee others may also play a role. With a temporary caregiver business, you might need a team of caregivers on call. For food delivery, working independently might be an option.

There are also different time commitments and schedules. Food delivery is flexible, while counseling, transportation, and caregiving are more rigid. You might also need to look at local competition, as choosing an underserved niche works in your favor.

Consider your budget and needs. Then, decide which services could be a fit and choose the one you’re most comfortable offering.

Landing Your First Clients

Marketing is typically your key to landing your first clients. If you’re looking for cost-effective options, digital marketing is typically the simplest way to begin.

Usually, your first step is to establish a basic online presence. A website is an outstanding initial step, though you could also go with a Facebook page. Sixty-nine percent of US adults use Facebook, and about 70 percent of them head to the platform daily, so there’s a substantial amount of potential.

Once you have your initial presence, you can explore other digital advertising options. Content marketing, social media ads, and general online ads are worth considering. Along with digital marketing, make sure to incorporate some traditional methods. For example, business cards are a tangible way to make a lasting impression. Plus, they’re far more visible than email and incredibly easy to personalize.

Last but not least, don’t forget that you’ll need to keep precise records, which is much easier if you take advantage of this free online invoice generator. That can also be a big help in making sure you get paid for your work in a timely manner.

Solidifying Your Reputation

After you start landing clients, you need to solidify your reputation as a go-to solution for family senior caregivers in need. Often, focusing on the customer experience (CX) is an essential component. When you make doing business with you easy and ensure your customers are always treated right, it makes securing long-term business and referrals easier.

Helping family senior caregivers is a vital and worthwhile profession, and one that’s in high demand. To succeed, all you need is a little planning and a big heart!

If you have any questions regarding starting a business for family caregivers, please contact us today at At Home Senior Services. We are happy to help.

At Home Senior Services is an in-home care agency dedicated to fostering independence in seniors. Founded in 2007 by Mary Jo Dietrich RN-BSN and her husband David Dietrich PhD, we are an independently operated agency with over 20 years of experience in the health care community. Call 412-604-0410.